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How To Price A New Product
A product designer from LKIC’s Tycoon Bootcamp approached me for help determining the price for his new product, and getting it to market. The product is a “category killer,” having no obvious...
View Article5 Traits of Earlyvangelists, aka How to solve problems that pay.
While mentoring at Lean Startup Machine London, I covered one of the most fundamental concepts in Customer Development, the 5 characteristics on an Earlyvangelist, which Steve Blank covers in more...
View ArticleIf it can’t scale, can it spread?
Since the beginning of Leancamp, I’ve been looking for a way to make the unconference model financially-independent – with the goal of synthesizing its community values with a commercially-viable way...
View ArticleWhat’s your learning bias?
"If you already think you are a great singer and a well-happening front person, we have a problem. It means you will have the sort of ego that will render it totally impossible for you to be objective...
View ArticleThe future of Lean Startup – 9 areas I’m watching for faster market traction
Lean Startup's great strength is that it evolves – it shows its practitioners what really works and what doesn't. Tweet Buffertweetable text This makes Leancamp work - Leancamp creates bridges from...
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What spies can teach us about Customer Development
Intelligence agencies separate their goals into Learn, then Confirm. Many field agents are tasked solely with observation, and desk analysts compile information from multiple sources to spot patterns...
View ArticleEssential Customer Development skills – Softball, Anchor and Deflection...
Customer Development might be a process, but conversation is a skill. Tweet Buffertweetable text Particularly, getting the information you want depends on your skill in controlling the momentum of...
View ArticleCocktail CustDev – and the risks of over-formalising your interviews
At the early stage of CustDev - Customer Discovery - you're seeking a commercial opportunity that shows strong market pull. This type of discovery happens much faster with exploratory conversations....
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Seriously, WTF?
Since I started teaching entrepreneurship, I've been trying to instill an iconoclastic attitude in founders. I really want to push them to think for themselves in their own context. But thinking isn't...
View ArticleTips on choosing your customer learning method
Trevor Owens, founder of Lean Startup Machine, recently wrote a great post where he details 3 methods of customer learning: exploration, pitching and concierge. This is consistent with the principle...
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When should branding become a concern for a startup?
Short version: Think of your brand as two parts: the customers' expectation at the core, and the surface elements that signal that expectation. Usually, it's less wasteful to get the expectation right...
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First, seek to understand.
Whether it's negotiation, mediation or even international politics, we know it's important to first seek to understand the other side. When launching a business, we know it makes sense to seek...
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I am Jack’s wasted opportunity
South East Asia is going through exciting and tremendous changes at the moment, even in Laos, one of its poorest countries. There, one of the best ways to rise out of poverty is to learn English,...
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